{"id":241,"date":"2026-09-26T15:51:57","date_gmt":"2026-09-26T15:51:57","guid":{"rendered":"https:\/\/c2zeptxc.c2.suncomet.fi\/tievie2026\/?page_id=241"},"modified":"2026-09-29T07:19:49","modified_gmt":"2026-09-29T07:19:49","slug":"verkkokauppa-suomessa-2025","status":"publish","type":"page","link":"https:\/\/c2zeptxc.c2.suncomet.fi\/tievie2026\/verkkokauppa-suomessa-2025\/","title":{"rendered":"Tavarakauppa"},"content":{"rendered":"\n
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Monipuolistuva tavarakauppa<\/h5>\n\n\n\n
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  • Digitaalinen kulutustavaroiden kauppa on laajentunut vahvasti uusille toimialoille.<\/li>\n\n\n\n
  • Vaatteet ja kosmetiikka pit\u00e4v\u00e4t yh\u00e4 paikkansa suomalaisten ikuisina suosikkeina.<\/li>\n\n\n\n
  • N\u00e4iden perinteisten ryhmien rinnalle on noussut uusia suosikkeja, kuten apteekkituotteet.
    <\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    Diversifying General Goods<\/h5>\n\n\n\n
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    • Digital commerce of consumer goods has expanded strongly into new industries.<\/li>\n\n\n\n
    • Clothing and cosmetics still maintain their positions as timeless favorites.<\/li>\n\n\n\n
    • Alongside these traditional categories, new essentials like pharmacy products have emerged.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
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      Ik\u00e4ryhmien v\u00e4liset erot ja ostotavat<\/h5>\n\n\n\n
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      • Nuorimmat kuluttajat (18\u201329-vuotiaat<\/strong>) ovat aktiivisimpia verkko-ostajia, ja he painottavat erityisesti vaatteita (51 %<\/strong>) ja kosmetiikkaa (25 %<\/strong>).<\/li>\n\n\n\n
      • Vastaavasti vanhemmissa ik\u00e4ryhmiss\u00e4 (65\u201379-vuotiaat<\/strong>) korostuu verkkoapteekkien ja apteekkituotteiden tilaaminen (18 %<\/strong>).<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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        Age Group Differences & Buying Habits<\/h5>\n\n\n\n
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        • The youngest consumers (ages 18\u201329<\/strong>) are the most active online shoppers, focusing heavily on apparel (51%<\/strong>) and cosmetics (25%<\/strong>).<\/li>\n\n\n\n
        • Conversely, older demographics (ages 65\u201379<\/strong>) stand out for utilizing digital channels to order online pharmacy products (18%<\/strong>).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
          \"\"<\/figure>\n\n\n\n
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          Viimeisimm\u00e4t ostotottumukset<\/h5>\n\n\n\n
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          • Vaateostokset ovat selke\u00e4sti suosituin kategoria, sill\u00e4 39 %<\/strong> vastaajista on tehnyt hankintoja viimeisen kuukauden aikana.<\/li>\n\n\n\n
          • Valmis noutoruoka (22 %<\/strong>) ja p\u00e4ivitt\u00e4iset elintarvikkeet (21 %<\/strong>) ovat nousseet vahvasti perinteisten tuotteiden rinnalle.<\/li>\n\n\n\n
          • Kauneudenhoitotuotteet ja kosmetiikka pit\u00e4v\u00e4t pintansa korkealla tasolla 20 %<\/strong> osuudella kuluttajista.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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            Recent Online Buying Habits<\/h5>\n\n\n\n
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            • Clothing purchases are clearly the most popular category, with 39%<\/strong> of respondents making a purchase within the last month.
              Takeout food (22%<\/strong>) and daily groceries (21%<\/strong>) have risen strongly alongside traditional physical goods.
              Beauty products and cosmetics maintain a steady, high position with a 20%<\/strong> share among online consumers.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
              \"\"<\/figure>\n\n\n\n
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              Ostotottumukset eri ik\u00e4ryhmiss\u00e4<\/h5>\n\n\n\n
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              • Ik\u00e4erot:<\/strong> Nuoriso ostaa muotia ja kosmetiikkaa, seniorit apteekkituotteita.<\/li>\n\n\n\n
              • Ruokakauppa:<\/strong> Ruoan kotiinkuljetus on vakiintunut pysyv\u00e4ksi arkitrendiksi.<\/li>\n\n\n\n
              • Elektroniikka:<\/strong> Kodintekniikan myynti on tasaantunut 7 % tasolle.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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                \"\"<\/figure>\n\n\n\n
                Buying Habits Across Age Groups<\/h5>\n\n\n\n
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                • Age Shifts:<\/strong> Youth buy fashion and cosmetics, seniors buy pharmacy items.<\/li>\n\n\n\n
                • E-Grocery:<\/strong> Home delivery for groceries is now a permanent daily trend.<\/li>\n\n\n\n
                • Electronics:<\/strong> Consumer tech spending has stabilized at a 7% share.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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                  • <\/li>\n<\/ul>\n\n\n\n
                    \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

                    Monipuolistuva tavarakauppa Diversifying General Goods Ik\u00e4ryhmien v\u00e4liset erot ja ostotavat Age Group Differences & Buying Habits Viimeisimm\u00e4t ostotottumukset Recent Online Buying Habits Ostotottumukset eri ik\u00e4ryhmiss\u00e4 Buying Habits Across Age Groups<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-241","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/c2zeptxc.c2.suncomet.fi\/tievie2026\/wp-json\/wp\/v2\/pages\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c2zeptxc.c2.suncomet.fi\/tievie2026\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/c2zeptxc.c2.suncomet.fi\/tievie2026\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/c2zeptxc.c2.suncomet.fi\/tievie2026\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/c2zeptxc.c2.suncomet.fi\/tievie2026\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":10,"href":"https:\/\/c2zeptxc.c2.suncomet.fi\/tievie2026\/wp-json\/wp\/v2\/pages\/241\/revisions"}],"predecessor-version":[{"id":392,"href":"https:\/\/c2zeptxc.c2.suncomet.fi\/tievie2026\/wp-json\/wp\/v2\/pages\/241\/revisions\/392"}],"wp:attachment":[{"href":"https:\/\/c2zeptxc.c2.suncomet.fi\/tievie2026\/wp-json\/wp\/v2\/media?parent=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}